team photo


Team 25

Team Members

Faculty Advisor

Ethan Mann
Adam Cooper
Jacob Benedetti
Linda Phung
Sadik Suny

Seung-Hyun Hong

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Gamification of Data Capture and Analysis from Physical Objects

Pitney Bowes is a global technology company providing commerce solutions that power billions of transactions. Clients around the world, including 90 percent of the Fortune 500, rely on the accuracy and precision delivered by Pitney Bowes solutions, analytics, and APIs in all aspects of shipping, from eccomerce fulfillment to international shipping. As commerce has evolved information about a package or mail piece has become almost important as the item itself. The USPS has continued to place more and more data within barcodes on envelopes and packages. This data can be used to gain insights into the behaviors of the shippers, carriers and technology providers. Pitney Bowes has initiated several programs to encourage employees to send images of the mail and packages they receive to a central location for analysis, but each one quickly lost steam and engagement dropped. Our goal is to gamify the process of scanning labels on mail and packages to increase user engagement and provide crucial data for Pitney Bowes to use to improve their services. The platform will be an app on users phones with a cloud-hosted backend that keeps track of teams and points as well as decoding and parsing the images submitted.